Social Media, Voting and Political Engagements: Perceptions and Voting Trends Among the Pakistani Youth

Abstract

This paper aspires to explore the empowering influence of social media and digital platforms on the voting decisions of young voters during the general elections in Pakistan. In recognizing the pivotal role of youth in the electoral process, we acknowledge their importance as a crucial segment in both constituency politics and national-level political engagements. Furthermore, we understand that young voters are at the forefront of political campaigns conducted by all major political parties. Their engagement with the electoral process is driven by the hopeful vision of contributing to the betterment of the state and government, as well as ensuring a smooth transition of democracy in the country. This paper recognizes the resilient affiliations of both male and female voters with political ideologies at the macro-level and their source of inspiration at the micro level of political engagement with the electoral process.