A SOCIO-COGNITIVE CRITICAL DISCOURSE ANALYSIS OF THE POWER OF SOCIAL MEDIA MEMES IN POLITICAL DOMAIN

Authors

  • Khadijah Baig Department of English, GC Women University, Sialkot
  • Misbah Shehzadi Department of English, GC Women University, Sialkot
  • Muhammad Sabboor Hussain Department of English, GC Women University, Sialkot

Keywords:

Social media memes; political satire; humour and satire; manipulation; qualitative method; probability sampling

Abstract

For ages, humour has been used as a tool against oppression. Social media memes have gained
importance with the advent of technology. Memes are a form of communication that uses humour
and satire to spread information. People give their views about political leaders in a satirical
manner. The study aims to show how memes portray Pakistani leaders. This study also shows
how memes manipulate the young generation's political mindset. Sixteen memes are selected
randomly from Tweeter and Instagram as samples for this study (probability sampling), and the
technique used for this sampling is simple random. These memes show how people see political
leaders and how memes change the mindset of people about them (political leaders). The
research methodology adopted for this study is qualitative.
 

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Published

2023-06-01

How to Cite

Khadijah Baig, Misbah Shehzadi, & Muhammad Sabboor Hussain. (2023). A SOCIO-COGNITIVE CRITICAL DISCOURSE ANALYSIS OF THE POWER OF SOCIAL MEDIA MEMES IN POLITICAL DOMAIN. Pakistan Journal of Society, Education and Language (PJSEL), 9(2), 13–25. Retrieved from https://pjsel.jehanf.com/index.php/journal/article/view/1115

Issue

Vol. 9 No. 2 (2023): Vol.9 (2) June, 2023

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

PAKISTAN JOURNAL OF SOCIETY, EDUCATION AND LANGUAGE (PJSEL)Abbreviated KEY Title: Pak. j. soc. educ. lang. (Online) URL: http://pjsel.jehanf.com/archives.php ISSN 2523-1227 (Online), ISSN 2521-8123 (Print

Editor’s  Email: editorpjsel@gmail.com Nature of Publication:  OPEN ACCESS. Copyright: Copyright (c) 2015-2018 

LICENSED BY: THE WORK OF PJSEL IS LICENSED UNDER CREATIVE COMMON ATTRIBUTION 4.0 INTERNATIONAL