SOCIAL MEDIA AND POLITICAL ACTIVISM AMONG YOUTH

Abstract

Social media allows people to interact with each other across the globe. With the advancement in technology, social media has become an important for communication. This research paper analyzes how social media has changed the political landscape in mobilizing youth and creating political awareness among youth. In this advance era of technology almost everyone has an access to the social networking sites. This research intends to know does political participation over social media occurs with substantially more frequency than the traditional media. This research investigates how news ingestion patterns have been changed among youth. Survey method was opted for collecting data from university students. The research concludes that there is a positive relationship between social media and political awareness but social media doesn’t contribute to political mobilization or political activism among youth. The research highlights that youth considers social media an important tool for sharing their views so in this way they can ensure their participation. But it doesn’t always contribute towards political activism.