Analysis of the Business Growth Challenges Faced by Rural Women Entrepreneurs of District Faisalabad

Abstract

This research study examines to highlight the entrepreneurship growth challenges faced by the rural women entrepreneurs of District Faisalabad who are running small businesses of worth (20,000 PKR to 50,000 PKR). The quantitative research approach was selected, and data collection was done by interviews with selected respondents in 10 villages. The analysis of the business’s growth was gauged on four stages of business development i.e. Start-Up, Growth, Maturity, Decline. The study focused on three types of variables: 1) Personal level growth challenges, 2) Financial level growth challenges and 3) Family level growth challenges. The sample size was limited to one hundred and ten (110) female respondents, who were doing small type businesses. The data were analyzed through the Statistical Package for Social Sciences (SPSS) and MS-Excel. Both descriptive and inferential statistics were applied. The findings of the study showed that the majority of women were faced with financial issues, they need permission from their family and husband for mobility from one place to another. Moreover, most respondents have agreed that they do not have space in financial institutions, where banks and other financial institutions do not lend funds without their husband or any male support. In addition, there were women who have taken loan from banks and started businesses. The inferential statistics also showed that there is a correlation between an individual-level problem with financial issues and financial challenges have a correlation with family-level challenges. It was proved that all three variables have a strong correlation; however, individual-level challenges affect the family level challenges and the financial level challenges.