Animating Ecological Concerns: A Postcolonial Ecocritical Study of Burka Avengers

Abstract

The posit article is a critique on anthropocentric attitudes in Burka Avengers to highlight how socio-political landscape as a legacy of colonialism in the present-day Pakistan presents environmental concerns. Primarily, the animated series postulates social justice and girls’ education. However, deep embedded, it attempts to create awareness regarding community responsibility towards pollution and water scarcity. The researchers have selected specific episodes from the series to explore the mentioned issues by employing qualitative research paradigm. By applying Braun and Clarks’ (2006) thematic analysis and postcolonial ecocritical perspective, the researchers found that there is a close connection between governance failure, systemic inequality, and ecological damage. The researchers argue that ecological conservation is not only the moral obligation but also the cultural necessity to stop exploitative practices embedded in neocolonialism and globalized consumerism. The paper argues that Burka Avengers resists Western homogenic ecological standards through localized ecofriendly discourse. Animated discourse like the mentioned series may prove to be a good resource for children and youngsters to create awareness regarding environmental concerns.